Dark Patterns Buster Hackathon 2023

 

Context

Dark Patterns Buster Hackathon 2023 was launched by the Department of Consumer Affairs in collaboration with IIT (BHU).

What are Dark Patterns?

• Dark Patterns: A dark pattern refers to a design or user interface technique that is intentionally created to manipulate or deceive users into making certain choices or taking specific actions that may not be in their best interest.
• It is a deceptive practice used to influence user behaviour in favour of the company using it.
• It aims to create and prototype cutting-edge applications or software that can identify suspicious activity on e-commerce sites.
• Add-ons for browsers, mobile apps, and other programs might be included.
• Prior to this, the government released draft guidelines for the prevention and regulation of dark patterns in 2023 under the Consumer Protection Act 2019.

Different types of Dark Patterns

 

 

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