INDIA AS A MICE DESTINATION

Context

In December 2023 Ministry of Commerce & Industry (MoCI) stated that India will be promoted as a global MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.

Objective

1. To showcase MSME sector, traditional crafts, artisanal products, weavers, and manufacturing strength.
2. To emphasize India's global presence and boost economic engagement.
3. To showcase this in upcoming mega events like Atma Nirbhar Bharat Utsav, Indus Food, Bharat Mobility Global Expo 2024, and Bharat Tex.

India’s Position Globally in MICE & Scope

1. In the 2019, ICCA (International Congress and Convention Association) rankings, the USA led with 934 meetings, followed by Germany and France. India is placed 28th with 158 meetings.
2. India's MICE infrastructure matches developed countries, reflected in improved World Bank Ease of Doing Business and WEF Travel and Tourism Competitiveness Rank (54th in 2021).

Significance of MICE for India

1. Economic Impact: MICE tourism can increase business travel, benefiting sectors like hospitality, travel, and services.
2. Enhancing India’s Image: It will showcase India’s infrastructure capabilities to the world.
3. Cultural Exchange and Networking

Ways to promote India as a MICE destination:

1. Improving infrastructure, promoting destinations, and smoothing processes can help India use its potential better and gain global prominence.
2. "Meet in India '' brand, and infrastructure status to MICE for easier financing.
3. Skill development specifically for the MICE industry.
4. Developing a complete MICE Ecosystem that will act as one stop shop for organizing events and conferences in the city.