Advertising Standards Council of India (ASCI)

The Advertising Standards Council of India (ASCI) is a non-profit organization that regulates advertising in India. Recently, ASCI has evaluated and processed 101 complaints related to advertisements involving celebrities.

About ASCI:

1. Established in 1985, ASCI is a voluntary self-regulatory organization that comprises members from the marketing, creative, media, and allied industries in India.
2. It is registered as a non-profit company under Section 25 of the Companies Act.
3. ASCI's primary objective is to ensure the protection of consumer interests through self-regulation of advertising content.
4. The purpose of the ASCI code is to control the content of advertisements, while allowing the sale of products that may be considered offensive to some individuals for various reasons.
5. ASCI seeks to ensure that advertisements adhere to its Code for Self-Regulation, which emphasizes the importance of legality, decency, honesty, truthfulness, and the avoidance of harm or hazardous content while maintaining fairness in competition.

Functions:

1. ASCI reviews complaints across various media platforms such as print, television, radio, hoardings, SMS, emailers, internet/website, product packaging, brochures, promotional material, and point-of-sale material.
2. ASCI is a part of the Executive Committee of the International Council on Ad Self-Regulation (ICAS).

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